Michigan’s populace has responded well to the public health measures taken by authorities. Michigan’s overdose deaths have declined at a rate nearly five times faster than the national rate during the last year. Michigan Department of Health and Human Services (MDHHS) noticed that fatalities have dropped from 31.1 per 100,000 in 2021 to 28.2 in 2023.
However, MDHHS also reveals that, despite heartening results, the racial gaps continue. Black and Native residents are more likely to die than white residents. This opens a window of opportunity for new rehab startups that can focus on targeted interventions. Therefore, this blog will tell you how to start a rehab center based on Michigan’s needs.Â
Are you interested in offering community-based and mobile health services for addiction treatment in Michigan? Get help from Strategique Partners!
1. Understanding Why Choose Michigan for Your Drug Rehab Startup
Before plunging into a business, assessing the demand for the services you intend to provide is pertinent. In drug rehab startups, you also need to analyze which treatment services to target and which communities make up your primary audience. We need to do proper market research and feasibility analysis for Michigan’s addiction treatment market.Â
Market Demand and Analysis
The market analysis of the drug addiction treatment industry in Michigan tells us the following:
- There were 2,826 drug overdose-related deaths in 2023, in comparison to 2,998 deaths in 2022. This means the existing demand is still unmet despite the 5.7% drop.
- The Black communities are 2.8 times more likely to die of overdose than white residents of Michigan
- Similarly, American Indian/Alaska Native residents are 2.2 times more likely to die of drug overdose.
Based on the recent addiction-related data, one can safely decide that addiction treatment services are in demand and community-targeted treatment programs are more likely to get traction. Therefore, you should consider opening an addiction treatment center in Michigan.Â
Unique Offers in Michigan’s Addiction Treatment Market
Michigan’s Michigan Department of Health and Human Services (MDHHS), other public health officials, state agencies, and community partners have worked forward to reverse overdose deaths. Where these efforts have helped people suffering from addiction-related complications, it has greatly aided the services providers, in ways we have mentioned here:
- Michigan’s Naloxone Direct Portal provides opioid overdose reversal medication for free and ensures the distribution of naloxone in high-risk areas.
- Enhanced access to fentanyl and xylazine testing strips
- Now MDHHS claims to use a data-driven approach to ensure funding reaches the most affected communities.Â
The state’s help and encouragement can greatly impact the costs of opening a drug rehab center in Michigan. Â
2. Planning a Drug Rehab Business in Michigan
Next, you will have to develop a stepwise business plan for your rehab center startup. A rehab center business plan should include the following:
- Executive Summary
- Costs and Financial Projections
- Strategies to Target the Market Demand
- Marketing and Outreach Strategy
Proper business planning will lead you to lay a strong foundational document and lead your rehab center’s way to profitability.Â
3. Getting Your Drug Rehab Business Licensed in Michigan and LARA Compliance
According to MDHHS, an organization offering, or purporting to offer substance abuse treatment, rehabilitation, or prevention needs to be licensed. This is one of the core requirements of running an addiction treatment center in Michigan.Â
Licensing Body in Michigan
The licensing body in Michigan for addiction treatment services providers is the Michigan Department of Licensing and Regulatory Affairs (LARA). You will need to apply for a license.Â
SUD Program Licensing in Michigan
LARA provides two distinct kinds of licenses in addition treatment sector:
- Controlled Substance License
- Simple Substance Use Disorder (SUD) License
For an SUD program license, you can apply through the BCHS-SUD-100 form. The licensing fee in Michigan is $ 500. The same form is used for any change in the following:
- Addition or removal of services
- Name of a facilityÂ
- Relocation
- Change of Ownership
- Contact information
- Change of Program Director
- Change of Medical Director
However, for a controlled substance license, you need to submit another online form referred to as MiPLUS
Pre-Licensure Survey in Michigan
After you submit your application for a license to LARA, the authorities contact you for the pre-license survey. Therefore, you should expect an inspection of your facility beforehand. You can take the help of company startup experts to know and prepare for state requirements for opening an addiction treatment program.
4. Understanding the Nature of Michigan’s Insurance and Payment System
Michigan’s Health & Human Services Department has done the following things in terms of insurance reimbursements as part of its strategy to ensure ease of business:
- Expansion of Medicaid reimbursement for office-based treatment for alcohol use disorder in the primary care setting
- Expansion of Medicaid SUD providers
- Removal of Barriers to become a Medicaid service provider
- Offering Incentives for Easy Expansion of Services
This is how it has become easier to navigate Michigan’s insurance and payment system. Getting credentialed with insurance companies not only helps you smoothen your payment methods but also enhances your addiction treatment center’s credibility.Â
5. Hiring and Locating Well for a Drug Rehab Facility in Michigan
In addition to licensing and financial requirements, finding qualified and credible staff and locating a strategic position is paramount to the success of your startup. Your facility should be attractive and credible based on easier access to it and trustable medical professionals. Strategique Partners is an expert in offering real estate as well as staffing services solely for behavioral health businesses.Â
6. Setting Up Programs and Building Operations
Program development and management come next in line. Michigan’s LARA identifies the following programs that it provides licensing for:
- Outpatient treatment
- Residential detoxification
- Medication-Assisted Treatment (MAT)
- Inpatient hospitalization service
Establishing the level of care and treatment programs will not be enough. You will also need to manage them well and harbor operational efficiency.Â
7. Marketing Your Rehab Center in Michigan
Finally, you will need to market your rehab facility in Michigan. Your marketing can get you to your clients. Therefore, you should be focusing on niche-specific marketing which can help you target only the specific communities that you serve.Â
Get Help from a Drug Rehab Business Expert, Strategique Partners
Strategique Partners is a drug rehab startup expert which has offered its expertise to startups in various states like New York State, Colorado, Illinois, Texas, Pennsylvania, and many more. It has also been providing help to businesses to develop various programs like controlled substance programs, IOP, residential treatment services, and others. This makes Strategique Partners an experienced campaigner in the sector. Michigan’s business startups can get a good deal of help from our company startup and company development services.Â
Relevant FAQs for Drug Rehab Business in Michigan
We have identified the following set of frequently asked questions to enhance the knowledge base regarding rehab startups in Michigan:
Can I Start a Mobile Addiction Treatment Program in Michigan?
Yes, you can start a mobile addiction treatment program. Michigan’s Health & Human Services acknowledges that it needs community-based and mobile interventions as overdose deaths are high in native communities. Therefore, through your mobile addiction treatment program, you can ensure access to remote communities for quality treatment.
How Many Drug Rehabs Are There in America?
The accurate number of drug rehab centers in America may be difficult to find as each state has its own registry body. Therefore, there is less chance of finding accurate consolidated data. However, a report from 2022 available on Statistica suggests that there are 17,353 drug rehab facilities. The data from past years shows that the number of rehab facilities in America has shown an upward trend over the years.
What Are the Staff Requirements for a Rehab Center in Michigan?
You need the following set of staff members at your rehab center:
- Counselors
- Nurses
- Case managers
It is required from you to arrange educational and training programs for your staff.Â
Additional Resources
From Author
Michigan’s addiction treatment and drug rehabilitation market is slightly different in comparison to some of the other states. Drug consumption and overdose deaths have shown a declining trend in Michigan, whereas generally, we come to know about other states where the statistics show a rising trend. Therefore, there is no simplistic rationale for a drug rehab startup in Michigan. We have mentioned in the blog that it is the non-white communities of Michigan which still face difficulty in accessing treatment services. The state authorities also identify it as a major challenge in not being able to bring the overdose death rate in these communities equal to that among white communities. This makes it a unique market gap that drug rehab startups must identify and fill here in Michigan. This will certainly favour those who know this trend, rather than those who plunge into the market much like they did in other states. You can prevent this pitfall by consulting experts at Strategique Partners!